Developing a social media plan using consistent messaging across Facebook, LinkedIn, and Instagram will allow the brand to reach new clients as well as partnerships with businesses and institutions.
Once the brand image has been established, the website graphics, colors, and images will assist the message of diversity.
Including SEO on the website will bring more traffic by google organic search.
The brand mark does not communicate a message of offering services to all skilled immigrants.
The goal will be to create brand colors, a brand mark, and brand images that portray diversity and inclusion.
A critical goal is to promote more awareness of what the organization does.
“How might we communicate the organization's goals through a new brand palette, brand mark, and brand imaging that does not erase the history of the organization while sending the message of inclusion?”
Communicating a professional and culturally diverse tone through the use of color, logo design, and graphics.
Implement brand image in all marketing and informational products.
Create an effective way to visually communicate these themes to your audience.
Engage more people with social media and create a community.
The SWOT analysis shows a strong connection between the brand and videos on the website of the people.
We want to continue this strong interpersonal connection through social media, with an emphasis on individuals and stories.
Integration of Instagram within ABN will help build community and increase the reach of the brand.
The goal is:
To obtain followers
To increase the voice and reach of the brand
To communicate awareness of the brand.
LinkedIn provides a social media presence that caters strongly to businesses and individuals seeking work.
The goal is:
To gain connections
To increase the voice and reach of the brand
To bridge the gap between businesses and the individual