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Massi Bakery

Developing the identity and branding for Massi Bakery

Objective

Massi Bakery is a new bakery company that aims to offer high-quality baked goods to customers in the local area. To establish a strong brand identity and increase brand awareness, Massi Bakery has undertaken a branding project that includes the following elements: brand strategy, brand identity development, social media strategy, and marketing campaign.

Project Scope

  1. Brand Strategy: Define the bakery's vision, mission, target audience, and brand values.

  2. Visual Identity: Develop a logo, color palette, typography, and visual guidelines to reflect the bakery's wholesome and inviting personality.

  3. Social Media Strategy: Create campaigns to engage local audiences and drive awareness on digital platforms.

  4. Marketing Campaigns: Use local flyers, collaborations with coffee shops, and online promotions to reach and attract new customers.

  5. Customer Experience Design: Ensure all interactions convey respect, care, and a warm atmosphere.

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Diagnose and Define

Target Audience

Massi Bakery's audience is any local households who care about their health and looking for new flavors and fresh food.

Ideal Customer Experience

Massi Bakeries customers will always treat All customers with respect and importance and they will be welcomed. Also, they always will feel that Massi Bakery Cares about their health and needs.

Methods of Advertising

Massi Bakery's audience is any local hoMassi Bakery is a brand-new company, so our first advertising goal is brand awareness. Therefore, we will use any advertising medium that lets us 
reach local audiences. Such as:
I. Local flyers
II. Social media Campain

Market Share

Massi Bakery efforts to make connections with local coffee shops and retailers as business partners to reach more customers.

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Logo

Hero Logo

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​Orange-red

#E0543A

Yellow

#F9A427

Blue

#0C5CA4

Primary colors

Light-Skin

#E6DBC0

Light-Pink

#FACBCB

Secondary colors

Brand Attributes

Warm Up

Fresh

Healthy

Affordable

Homemade style

Culture

Healthy

Inviting

History

Story   

Customer

Conscious

Healthy

Loyal

Consistent

Voice

Welcoming

Interesting

Trusting

Dedicated

Benefit

Quality

Uniqueness

Consistent

Organic

Value

Intimate

Diet

Caring

Spontaneous

X-Factor

Homemade style

Health and taste

Pattern

Brand Statment

For conscious customers seeking healthy and organic products from a trustworthy company providing homemade healthy and tasty bread in a friendly and welcoming place.

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Packaging

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Brand
Archetype

The Innocent brand archetype represents purity, simplicity, and wholesomeness. This archetype conveys a sense of optimism and a belief in a better future. Massi bakery strives to create products that are honest, trustworthy, and straightforward. Also, evoke feelings of comfort, safety, and nostalgia. Therefore, Massi bakery can embody the Innocent archetype.

Grand Opening

Other Designs

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