
Massi Bakery
Developing the identity and branding for Massi Bakery
Objective
Massi Bakery is a new bakery company that aims to offer high-quality baked goods to customers in the local area. To establish a strong brand identity and increase brand awareness, Massi Bakery has undertaken a branding project that includes the following elements: brand strategy, brand identity development, social media strategy, and marketing campaign.
Project Scope
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Brand Strategy: Define the bakery's vision, mission, target audience, and brand values.
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Visual Identity: Develop a logo, color palette, typography, and visual guidelines to reflect the bakery's wholesome and inviting personality.
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Social Media Strategy: Create campaigns to engage local audiences and drive awareness on digital platforms.
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Marketing Campaigns: Use local flyers, collaborations with coffee shops, and online promotions to reach and attract new customers.
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Customer Experience Design: Ensure all interactions convey respect, care, and a warm atmosphere.

Diagnose and Define
Target Audience
Massi Bakery's audience is any local households who care about their health and looking for new flavors and fresh food.
Ideal Customer Experience
Massi Bakeries customers will always treat All customers with respect and importance and they will be welcomed. Also, they always will feel that Massi Bakery Cares about their health and needs.
Methods of Advertising
Massi Bakery's audience is any local hoMassi Bakery is a brand-new company, so our first advertising goal is brand awareness. Therefore, we will use any advertising medium that lets us
reach local audiences. Such as:
I. Local flyers
II. Social media Campain
Market Share
Massi Bakery efforts to make connections with local coffee shops and retailers as business partners to reach more customers.



Logo
Hero Logo


Orange-red
#E0543A
Yellow
#F9A427
Blue
#0C5CA4
Primary colors
Light-Skin
#E6DBC0
Light-Pink
#FACBCB
Secondary colors
Brand Attributes
Warm Up
Fresh
Healthy
Affordable
Homemade style
Culture
Healthy
Inviting
History
Story
Customer
Conscious
Healthy
Loyal
Consistent
Voice
Welcoming
Interesting
Trusting
Dedicated
Benefit
Quality
Uniqueness
Consistent
Organic
Value
Intimate
Diet
Caring
Spontaneous
X-Factor
Homemade style
Health and taste
Pattern
Brand Statment
For conscious customers seeking healthy and organic products from a trustworthy company providing homemade healthy and tasty bread in a friendly and welcoming place.



Packaging




Brand
Archetype
The Innocent brand archetype represents purity, simplicity, and wholesomeness. This archetype conveys a sense of optimism and a belief in a better future. Massi bakery strives to create products that are honest, trustworthy, and straightforward. Also, evoke feelings of comfort, safety, and nostalgia. Therefore, Massi bakery can embody the Innocent archetype.

Grand Opening






Other Designs


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