ABN
Rebranding

Overview

Research

Solution

Touchpoints

Overview

Rebranding African Bridge Network by Considering dropping the name African Bridge Network and going with ABN to contain inclusive and diverse clients. Also, design a new logo for the new name. Finally coming up with visual branding guidelines/style guide that includes specific colors, fonts, and other graphics, in addition to design elements to use in print and digital communications materials.

Team

Project Manager: Shiva Nosrati
Team Members: Nazanin Elhami, Estefan Vicencio

Timeline

16 weeks

Software

Research & Analysis